How Borderline Personality Disorder Affects Individuals...

â€Å"Border Line Personality Disorder affects individuals with who have a history of unstable interpersonal relationships. The individuals have a difficult time interpreting reality† (The Gale Encyclopedia of Mental Health). â€Å"The term ‘borderline’ was originally used by psychologist Adolf Stern in the 1930’s to describe patients whose condition fell somewhere between psychosis and neurosis. Today, the term ‘borderline’ used in describing the borderline states of consciousness these patients sometimes feel† (The Gale Encyclopedia of Mental Health). â€Å"Borderline personality disorder accounts for 30–60% of all personality disorders, and is present in approximately 2% of the general population. The disorder appears to affect women more than men, and 75% of all diagnosed patients are female† (Ford-Martin). â€Å"Adults who suffer from borderline personalities often have a history of significant traumas. Such as emotional and physical abuse, neglect, or the loss in their childhood. It has also been theorized that the patients are trying to compensate for the care they were denied in childhood through the idealized demands they now make on themselves and on others as an adult† (Ford-Martin). â€Å"Most people who suffer from BPD have symptoms such as, mood-related symptoms, impulsive symptoms, and interpersonal symptoms. Mood-related symptoms include chronic feelings of emptiness. Examples of impulsive behavior; spending, sex, substance abuse, reckless driving, binge eating. And interpersonalShow MoreRelatedBorderline Personality Disorder ( Borderline )1361 Words   |  6 Pages Borderline Personality Disorder is named borderline personality disorder because at one point in history they considered this disorder to be on the â€Å"borderline† between neurosis and psychosis. Borderline personality disorder is a severe mental disorder that impacts an individual’s behavior, relationships, and mood. The disorder usually begins during adolescence or young adulthood. 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A simplified definition of this behavior is unusual conduct that goes against what is classified as ordinary in society. The study of this sort of behavior is abnormal psychology. Abnormal psychology focuses on atypical sequences of conduct, feelings, and ide as. Since disorders are any form of interruption in the methodical functioning of an individual, it can be viewed uponRead MoreBorderline Personality Disorder ( Bpd )1484 Words   |  6 PagesBorderline Personality Disorder is one of the many serious mental conditions that is challenge to the individual suffering as well as family, friends or co-workers. Borderline personality disorder (BPD) is known by impulsive behavior and instability, self-image and personal relationship issues. Individuals suffering from BPD may experience many of these symptoms listed in the DSM-V, â€Å"inappropriate, uncontrollable or vehement anger, chronic boredom or feelings of emptiness, extreme efforts to avoidRead MoreBorderline Personality is a disorder that affects a significantly large percentage of the1000 Words   |  4 PagesBorderline Personality is a disorder that affects a significantly large percentage of the population with a prevalence rate of up to 5.9%. (DSM, 2000) Out of that percenta ge about 75% of patients diagnosed with BPD are female. It is an illness that is both misunderstood and given quite a bad stigma. It is difficult to live with and those that have it struggle to maintain personal and business relationships. Even with the high demand for treatment it is a disorder that is hard to treat however whenRead MoreBorderline Personality Disorder ( Adhd )1479 Words   |  6 PagesIntroduction Borderline Personality Disorder was first listed in the DSM in 1980. It is classified as a cluster B personality disorder. Before then it was unsure if it was a disorder on its own, if it only coexisted with other disorders, or only mocked other disorders. Most people suffering from BPD have problems regulating emotions and thoughts, have impulsive and reckless behavior, and have unstable relations with others. High rates of comorbidity occur with this disorder including; depressionRead MoreBorderline Personality Disorder ( Adhd ) Essay1275 Words   |  6 PagesBorderline Personality Disorder History of disorder Prior to 1938, there were only psychotic and neurotic disorders. The clients were either psychotic or neurotic; however, there were some cases when the clients did not meet neither of the disorders or had a mixture of both. This is what led Adolf Stern to coin the term â€Å"borderline† in 1938 to describe clients who disorders did not fit into psychotic or neurotic disorders. They were considered to be somewhere in between. By the 1970’s Otto KernbergRead MorePersonality Disorders : Borderline Personality Disorder926 Words   |  4 PagesBorderline personality disorder is the most frequent and the most severe of all personality disorders in clinical practice, it s a serious mental disorder with a characteristic pervasive pattern of instability in affect regulation, impulse control, interpersonal relationships, and self-image. It s characterized by severe psychological impairment and high mortality rate due to suicide. (Gado, 2016, p.47) Our group has chosen to focus and elaborate on some of the different personality disordersRead MoreBorderline Personality Disorder - Understanding It, History, Treatment, Closing - Includes Outline and Bibliography2680 Words   |  11 PagesOUTLINE I.Understanding Borderline Personality A.Common Stereotypes B.Characteristics Symptoms 1.Fear of Abandonment 2.Impulsivity Self-Damaging Behavior 3.Difficulty Controlling Anger 4.Brief Psychotic Episodes C.Prevalence in Society 1.Celebrity Film Example II.History of Classification A.Personality Organization B.Atypical Form of Other Personality Disorders C.Independent Disorder III.Causal Contributory Factors A.Psychoanalytic 1.Object-Relations Theory 2.DevelopmentalRead MoreChildhood Trauma and Symptoms of Psychological Disorders Essay examples1567 Words   |  7 Pages Psychology researchers have conducted many case studies and have spent countless hours reviewing case studies that have already been done to try to find the answer to the question, does childhood trauma cause and effect the symptoms of patients with psychological disorders such as Schizophrenia and Psychosis, or can the trauma cause a patient to have Schizophrenia or Psychosis. Many case studies’ findings state that there is a link. Some studies say only certain symptoms are affected. I want to

Health Reporting Has Significant Public Health Implications

â€Å"Health reporting has significant public health implications† (Tang Peng, 2015, p. 187). Media usage through radio, film, television or print, is a resourceful and valuable method to communicate health awareness and health promotion (Mason, Gardner, Outlaw O’Grady, 2014). Newspapers are a valuable form of communication as 75% of American adults report newspaper utilization as a source for health information (Tang Peng, 2015). Although effective on many accounts, this form of print media has its disadvantages as national newspapers are intended to reach a wide audience and does not necessarily reach the target population, such as the rural setting (Mason et al., 2013). Such is the case as with this assignment. Elizabeth City is the largest city in northeastern North Carolina, and national papers are not routinely delivered to households or larger businesses, such as the hospital. In order to physically locate a national paper, a trip was necessary to the lo cal coffee shop, and the only national paper available was USA Today. USA Today does not have a designated health section; however, on the bottom right of page 3A of the September 1, 2016, edition, the first health article was featured, written by Liz Szabo. Liz Szabo has been a medical reporter since 2004 and has reported on cancer, heart disease, pediatrics, women s health, public health and infectious disease, including AIDS (USA Today, 2016). She has received awards for her work in health reporting fromShow MoreRelatedSocial Media And The Health System993 Words   |  4 Pages A main tool in how we communicate and connect with others is through social media; which is being incorporated into the health system. Students studying nursing are considered health professionals and are expected to behave professionally at all times online. 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Dissection of the Respiratory System of the Fetal Pig Inferior to the Larynx free essay sample

Dissection is an art. We must carefully and accurately dissect the pig so we can identify all important parts. We must use caution when carrying and cleaning sharp dissection tools. Dissection must help us to get to figure out specific parts of the organ that we need. In general, dissection in biology lab will help us to see of how all the systems get together in an entire organism. We will get to see how they are all arranged spatially. We will also get a better idea of the texture of many organs that make up the pigs system. I chose to do the respiratory system because it is one of the easiest to describe, but nothing in the oral cavity because its not very instructive, and we never do it in lab. Here are my twelve instructions for a fetal pig dissection. 1. Retrieve a fetal pig In this first method, the great caution is recommended. It is required to retrieve a fetal pig from the bucket with large tongs, being careful to drain as much preservative as possible. 2. Stabilize the pig Place the pig ventral side up on a medium-sized dissection tray. Secure the pig to the tray using twine. Tie the twine to one of the pig’s front hooves. Wrap the twine behind the dissection tray and secure the second hoof. Do the same for the back hooves. In other words, place the pig on its back and tie it with its arms and legs stretched apart using twine. 3. Start of the dissection Beginning immediately superior to the umbilical cord, use large dissection scissors to make a small, V-shaped incision into the body cavity. Using the blunt side of the scissors, extend this incision in a U shape inferiorly around the umbilical cord to the pelvis and superiorly through the right side of the sternum to the clavicle. We can also say make a cut in the wall of the abdomen just above the umbilical cord. Extend this cut downwards in a U shape around the umbilical cord toward each hind leg and upwards through the rib cage to the collar bone. 4. Lateral incision To fully open the body cavity, make perpendicular incisions laterally just superior to the hind legs, just inferior to the front legs and just inferiorly to the rib cage, between the diaphragm and the liver. Peel back the walls of the abdomen to reveal the abdominal cavity. In other words cut perpendicularly to the mid-line incision just above the hind legs, just below the front legs and just below the rib cage. 5. Caution to not damage the diaphragm In order to avoid damaging the diaphragm when opening the thoracic cavity, cut the diaphragm away from the rib cage so that it lies over the liver. Gently, but firmly use both hands to crack open the rib cage. 6. Expose the larynx and trachea Using tweezers and a scalpel, carefully cut away the muscles of the neck to expose the larynx and trachea. You may remove any overlying blood vessels, as these are not the focus of this dissection. If possible, extend your dissection superiorly to the hyoid bone. In simplify words, for the last sentence: Extend your dissection as far up as the hyoid bone. 7. Remove the top of the cricoid and thyroid Using a scalpel cut along the frontal plane through the cricoid and thyroid cartilages to reveal the vocal fold. Remove the top of the cricoid and thyroid cartilages to reveal the vocal cords. 8. Remove the thymus and pericardium Using tweezers, remove the thymus and pericardium from the top of the heart. Lift the heart up out of the body cavity and remove it from the major arteries and veins using small dissection scissors. 9. Follow down the left and right primary Follow the path of the trachea inferiorly to the apical and primary bronchi. Following down the right and left primary bronchi, carefully shred the lung using a blunt probe to reveal the secondary bronchi. In other words follow the path of the trachea downwards to the apical and primary bronchi. Following down the right and left primary bronchi, carefully shred the lung using a blunt probe to reveal the secondary bronchi. 10. Identifier the respiratory structures After identifying all of the respiratory structures, cover the abdominal and thoracic cavities with the folds of skin and muscle created in the first incisions. Slip the twine off of the ends of the dissection tray without removing it from the hooves so it can be reused to secure the animal in subsequent dissections. 11. Save the pic dissected Mark a zip top bag with your section and table number. Place the pig in the bag with a little of the preservative from the dissection tray to keep it moist. Seal the bag and place it in a storage bin. 12. After the dissection Throw away any dissection waste in the regular trash. Clean the tabletops, dissection trays and instruments with soap and warm water. Thoroughly dry all instruments to ensure they do not rust. I also included some pictures from the lab manual so youd have a visual of what I described. (The vocal cords picture is from a cat, but the idea is the same). I gave the twelve most parts of how we dissect a pig. Dissection of the Respiratory System of the Fetal Pig Inferior to the Larynx is not necessary the best, but it is so easy to understand it. I choose the respiration system because it is also one the easier one to describe. Note that any pig dissection in a laboratory designed to be useful for a research or practical courses. So, it is necessarily required to do well and also clearly to present the various organs.

The Great Inflation Essays - Reparations, Treaty Of Versailles

The Great Inflation In late-1922 the German government were forced to ask the Allies for a moratorium on reparations payments; this was refused, and she then defaulted on shipments of both coal and timber to France. By January of the following year, French and Belgian troops had entered and occupied the Ruhr. The German people, perhaps for the first time since 1914, united behind their government, and passive resistance to the occupying troops was ordered. A government-funded strike began as thousands of workers marched out of their factories and steel works. The German economy, already under massive pressure, gave way. The huge cost of funding the strike in the Ruhr and the costs of imports to meet basic consumer needs were met by the familiar expedient of the printing presses. Note circulation increased rapidly, and by November 1923 had reached almost 92 trillion marks. With less than three per cent of government expenditure being met from income and with the cost of one dollar at four billion marks, Germany was in the throes of economic and social chaos. Starvation became a reality for millions of people, despite a bumper cereal harvest, as shops reverted to the barter system. Farmers refused to accept the effectively worthless, banknotes in exchange for grain, and food quickly began to run short in the cities. Prices rose one trillion-fold from their pre-war level. More importantly, for the long-term political future of Germany, the middle and working classes saw their savings wiped out. These were, in essence, the people who were later to become the hard-core of the Nazi vote. Economists will argue that runaway hyperinflation has two sources. Firstly, it arises through a fall in the foreign exchange value of a currency, when an adverse balance of payments reduces foreign investors demand for the currency. A falling exchange rate increases the cost of imports and, therefore, the cost of living. Wages rise as workers try to maintain their standard of living, especially if previous institutional arrangements have linked wages to living costs. Firms paying higher wages raise the price of the goods they sell, prices rise still further, the foreign exchange value of the currency falls still more, and the cycle continues. Secondly, it arises through a large budget deficit which no one believes will narrow in the future. Faced with the prospect of budget deficits for many years to come, the usual sources of credit available to the government decline to make further loans; the government can no longer borrow to cover the deficit between revenue and expenditure. The only alternative is to print more and more banknotes. As government workers and suppliers present their bills to the Treasury, it pays them off with newly-printed pieces of paper. This puts more banknotes into the hands of the public and they then spend them. In Germany, as we have seen, the problem was that there were trillions of marks worth of paper currency in circulation. Prices could rise one thousand times between a worker being paid and his reaching the shops. A common analogy used is that if one could afford a bottle of wine today, one should keep the empty bottle which would be worth more tomorrow than the full bottle was today. Eventually, the power to boost government spending by printing money goes. When the government can no longer gain, even in the short-term, a budgetary balance through inflation, the situation becomes so intense that stabilisation through a currency board, a new finance minister or a link to the gold standard is implemented, and reform can be successful. It was at this point that some sanity was injected into the German economy by the election of Gustav Stresemann. He called a halt to resistance in the Ruhr, and set out to stabilise the mark. Luther, Stresemann?s Finance Minister, introduced the rentenmark the value of which was based on Germany?s staple, rye, rather than gold. In fact the rentenmark represented a mortgage on Germany?s land and industry, which could never be redeemed. It did not matter. The point was that the currency was stabilised and became exchangeable at a rate of one billion old marks to one new mark, and at the pre-war parity of

King Lear Consequences Of One Mans Decisions Essays - King Lear

King Lear: Consequences Of One Man's Decisions Shakespeare's tragedy King Lear is a detailed description of the consequences of one man's decisions. This fictitious man is Lear, King of England, who's decisions greatly alter his life and the lives of those around him. As Lear bears the status of King he is, as one expects, a man of great power but sinfully he surrenders all of this power to his daughters as a reward for their demonstration of love towards him. This untimely abdication of his throne results in a chain reaction of events that send him through a journey of hell. King Lear is a metaphorical description of one man's journey through hell in order to expiate his sin. As the play opens one can almost immediately see that Lear begins to make mistakes that will eventually result in his downfall. The very first words that he speaks in the play are :- "...Give me the map there. Know that we have divided In three our kingdom, and 'tis our fast intent To shake all cares and business from our age, Conferring them on younger strengths while we Unburdened crawl to death..." (Act I, Sc i, Ln 38-41) This gives the reader the first indication of Lear's intent to abdicate his throne. He goes on further to offer pieces of his kingdom to his daughters as a form of reward to his test of love. "Great rivals in our youngest daughter's love, Long in our court have made their amorous sojourn, And here are to be answered. Tell me, my daughters (Since now we will divest us both of rule, Interest of territory, cares of state), Which of you shall we say doth love us most? That we our largest bounty may extend where nature doth with merit challenge." (Act I, Sc i, Ln 47-53) This is the first and most significant of the many sins that he makes in this play. By abdicating his throne to fuel his ego he is disrupts the great chain of being which states that the King must not challenge the position that God has given him. This undermining of God's authority results in chaos that tears apart Lear's world. Leaving him, in the end, with nothing. Following this Lear begins to banish those around him that genuinely care for him as at this stage he cannot see beyond the mask that the evil wear. He banishes Kent, a loyal servant to Lear, and his youngest and previously most loved daughter Cordelia. This results in Lear surrounding himself with people who only wish to use him which leaves him very vulnerable attack. This is precisely what happens and it is through this that he discovers his wrongs and amends them. Following the committing of his sins, Lear becomes abandoned and estranged from his kingdom which causes him to loose insanity. While lost in his grief and self-pity the fool is introduced to guide Lear back to the sane world and to help find the lear that was ounce lost behind a hundred Knights but now is out in the open and scared like a little child. The fact that Lear has now been pushed out from behind his Knights is dramatically represented by him actually being out on the lawns f his castle. The terrified little child that is now unsheltered is dramatically portrayed by Lear's sudden insanity and his rage and anger is seen through the thunderous weather that is being experienced. All of this contributes to the suffering of Lear due to the gross sins that he has committed. The pinnacle of this hell that is experienced be Lear in order to repay his sins is at the end of the play when Cordelia is killed. Lear says this before he himself dies as he cannot live without his daughter. "Howl, howl, howl! O, you are men of stones. Had I your tongues and eyes, I'd use them so That heaven's vault should crack. She's gone for ever! I know when one is dead, and when one lives. She's dead as earth. Lend me a looking glass. If that her breath will mist or stain the stone, Why, then she lives." (Act V, Sc iii, Ln 306-312) All of this pain that Lear suffered is traced back to the single most important error that he made. The choice to give up his throne. This one sin has proven to have massive repercussions upon Lear and the lives of those

Free Essays on Alexander Dumas

ALEXANDER DUMAS, the Younger, ranks as one of the three leading French dramatists of the last quarter of the 19th century. Although the theme of illicit love has always played an important part on the French stage, Dumas' obsession with the subject amounted almost to a mania. Eleven plays written before 1880 all have illicit love as the motif. Yet Dumas liked to regard himself as a moralist and teacher, a position that seems somewhat contradictory. Perhaps a psychiatrist would find in the fact that he, like his father, was an illegitimate child, an explanation of his harping so constantly on the single theme. The torment of his school days when he was constantly taunted with his illegitimacy succeeded to a Bohemian comradeship with the father, who had publicly acknowledged his son as soon as his own literary reputation was sufficiently established to bring in a dependable income. This life eventually landed Dumas, fils, in debt to the tune of 50,000 francs. Finally, when only his pen stood between himself and disgrace, he brought forth in 1948 the famous Lady of the Camellias (or Camille), first as a novel, then in a dramatic version. This drama, however, had to wait three years before it was finally produced in 1852. It took for its subject the sorrows of "the professional light sister," a type of play of which hugo’s Marian Delorme was one of the earliest representatives. Its immediate and enthusiastic reception seemed to indicate that the public was ready and waiting to sympathize with that particular type of heroine. Dumas' second play, Diana de Lys, had the same subject as the first. His third play, Le Demi-monde, which appeared in 1855, is rated as the best of all his dramatic works. Some critics go so far as to regard it as the model of 19th century comedy. This play varies the theme of the first two somewhat by depicting the attempts of a clever but socially discredited woman to reestablish herself in respectable society. F... Free Essays on Alexander Dumas Free Essays on Alexander Dumas ALEXANDER DUMAS, the Younger, ranks as one of the three leading French dramatists of the last quarter of the 19th century. Although the theme of illicit love has always played an important part on the French stage, Dumas' obsession with the subject amounted almost to a mania. Eleven plays written before 1880 all have illicit love as the motif. Yet Dumas liked to regard himself as a moralist and teacher, a position that seems somewhat contradictory. Perhaps a psychiatrist would find in the fact that he, like his father, was an illegitimate child, an explanation of his harping so constantly on the single theme. The torment of his school days when he was constantly taunted with his illegitimacy succeeded to a Bohemian comradeship with the father, who had publicly acknowledged his son as soon as his own literary reputation was sufficiently established to bring in a dependable income. This life eventually landed Dumas, fils, in debt to the tune of 50,000 francs. Finally, when only his pen stood between himself and disgrace, he brought forth in 1948 the famous Lady of the Camellias (or Camille), first as a novel, then in a dramatic version. This drama, however, had to wait three years before it was finally produced in 1852. It took for its subject the sorrows of "the professional light sister," a type of play of which hugo’s Marian Delorme was one of the earliest representatives. Its immediate and enthusiastic reception seemed to indicate that the public was ready and waiting to sympathize with that particular type of heroine. Dumas' second play, Diana de Lys, had the same subject as the first. His third play, Le Demi-monde, which appeared in 1855, is rated as the best of all his dramatic works. Some critics go so far as to regard it as the model of 19th century comedy. This play varies the theme of the first two somewhat by depicting the attempts of a clever but socially discredited woman to reestablish herself in respectable society. F...

The Irish Economy Essay Example | Topics and Well Written Essays - 2500 words

The Irish Economy - Essay Example Our paper is divided into five sections. The first one is the discussion of the current economic state of Ireland particularly using the 2008 and 2009 data plus the recent 2010 figures for an update, then we discuss the contributing factors to such a state in the next section. To get into the details, we examine and analyze the fiscal and monetary policies done recently. This will compose of the third and the fourth sections respectively, wherein analyses using economic theories will be in-depth. The last section discusses the question of how successful has the Irish government and the Central Bank been in managing the economy. Here we will be able to directly answer the question. Ireland has been a success story, until the recent global economic recession. From an agricultural country at the start of 1900, Ireland experienced an unprecedented economic growth with its GDP doubling in size in a little more than a decade (ESRI). It entered the European Union in 1973, as one of the pioneering countries. Fuelled by its EU membership and several investment promotion policies, the Irish economy became the fastest growing economy among the EU members (iExplore). "In recent decades the Irish economy has been transformed from being agrarian and traditional manufacturing based to one increasingly based on the hi-tech and internationally traded services sectors. In 2007, the services sector accounted for 64 per cent of Irish GDP, while industry accounted for 33 per cent and agriculture just 3 per cent" (ESRI). Ireland's economic transformation was achieved through the promotion of export-led and advanced technology business thorough an open economy. It has attractive packages to investors with its banking and finance growing significantly, together with tourism (iExplore).Mr. John Hurley, Governor of the Central Bank and Financial Services Authority of Ireland noted that the current Irish economy is not comparable to what it has been 20 to 25 years ago, particularly in the area of standard of living, transforming from a relatively low standard of living to one with an average per capital income being above the entire EU Average (Hurley). Over-all, it is the EU membership that can be safely assumed to have brought forth the change in Irish economy, transforming it from a mainly agricultural society into the "modern, technologically advanced Celtic Tiger economy" (European Union). The remarkable economic growth that the country has achieved face an uphill at the start of 2007. "The pace of economic growth decelerated in the second half of 2007, largely due to a contraction in housing construction. In 2008 it is estimated that output fell for the first time since 1983, and the recession deepened in 2009" (ESRI). The graph below shows the GDP growth from 1997 to 2009. After 11 years of positive growth, with the highest posted in 1999 at near 12%, Ireland suffered a recession in 2008 and 2009. It posted a real GDP growth of around -2.5% in 2008 and around -7.1% in 2009. Source: (ESRI) The decline in GDP has been manifested in various economic aspects such as prices, production and employment. Volatile Money Supply: Irish Inflation Inflationary pressures has

The fashion clothing industry Case Study Example | Topics and Well Written Essays - 4250 words

The fashion clothing industry - Case Study Example Primark operates in 167 in UK, Spain and Ireland with one-third of its stores in Ireland and two-thirds in UK. Since September 2006, 23 new stores have opened to give 4.4 million sq ft of retail selling space. First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Ltd., is a subsidiary of Associated British Foods Plc (ABF) a publicly quoted company. Primark is the leading player in UK's no-frills fashion retailers. Primark is a fast fashion trend setter for the consumers of age below 30. . Primark's profits rose 30% in 2005 off the back of a 17% sales increase (sales were worth over 1bn).( The Guardian) In 1997, the combined wholesale sales revenue of the UK fashion design companies was about 600m, over half from overseas sales. The fashion clothing sales revenues have grown from just 185m in 1990, an increase of 225% over seven years giving a compound annual rate of growth of more than 18%. (Designer Fashion) The UK industry, though experiencing strong growth, is still small by comparison with France (whose industry, including revenue from perfume, accessories etc, is worth 900m), Italy (1.5bn) and the US (5.2bn). Led by Paul Smith, and international experience suggests that there is room for growth in this sector. Overall, it is reasonable to project that the fashion industry will continue to grow at around a rate of 5% per year in nominal terms. ((Designer Fashion) Ac SWOT Analysis: While understanding the business strategy of any organization, the initial step to consider the SWOT analysis of the company. According to Chuck Williams, co-author Managing Organizations, "Strength and weakness are considered internal to the company while opportunities and threats are seen in the environment external to the company. (Williams, C. et al) Strengths: Cost Leadership: Primark's core strength lies in low price offer to the clothing consumer. This can be studied as cost advantage of the firm in the following sections. The company also exhibits Cost leadership strategy. Primark has a tactful strategy in offering speedy markets sales that replicate the hot trends of the fashion show within less time for cheap prices. The clothing is highly admired by teenage girls, mothers and young lads. Speed to market: The primark release the new fashion into the market in a rapid manner. While that fashion item is still in demand and hot in the market, it appears in the stores of primark. Value for money. Primark gives value to consumer's money. In primark's view, value to money is equal to quality compared to price. So, consumers are fully satisfied with the quality of clothes in primark and about prices. Efficient distribution: Having maximum hype is not enough to sustain in retailing market, delivering in time to retailers is also most important for business. This is possible through the efficient channel partners for distribution to primark. Delivering the products in time is the factor of success. Segmentation & Targeting: Primark's focus strategy is it targeted the fashion conscious in young people only under the age of 35, by offering high quality. Fashion basics at value for money prices. Primark is proud on its loyal customer base.

Drugs in the world today Essay Example | Topics and Well Written Essays - 1000 words

Drugs in the world today - Essay Example Economic constraints on countries and regions, following unfavorable world economic situations, are among the escalators of cocaine sales in certain parts of the world. The emergence of the growth of the illegal opium in Asia contributed, considerably, to the global spread of cocaine that has occurred over a century. There were trade restrictions on the Chinese empire, by Britain in the 1850s, as part of strategies to end the production and spread of opium. Instead of achieving its goals, the restriction triggered a massive production of illicit opium in the Chinese Empire. The British had placed economic barriers on the Chinese Empire, a move that saw the empire resort to the production of the unwanted opium and subsequently the formation of the Golden Triangle. In the 1910s, there was an increase in the production of illegal opium in China. Restrictions, on trade and other economic acidities, placed on countries producing opium is among the triggers of its production of illegal opi um. Afghanistan produced an estimated ninety tones of opium in 1971, for instance. With intensive restrictions coming from other trade partners of the country because of the production of opium, Afghanistan resorted to dependence on the drug economy. This triggered production to an estimated five hundred tones of opium in 1978 (Chouvy, 2010). Unstable global economic conditions have close relationship with political instability. The drug economy has played a great role in financing the operations of warlords during notable wars of international and local interests. The economic reasons for the rejuvenated growth of the illicit opium were to fund the operations of the warlords on China, which experienced political instability in the 1910s. ... The demand for funds by warlords in the Cold War also triggered an increase in the production of the illegal opium to for financial support of operations of the war. Central America and the Northern Andes are among the most notable areas where the illicit substance trafficking is a serious business and remains an intimidation to the strategies to end illegal drugs (Marcy, 2010). In the Latin America, for instance, narcotics play a great economic role that renders it a challenge to wage war on drugs. The world economy has serious influence in the high spread of narcotic drugs sales in countries as Colombia, Peru and Bolivia. The 1979 change in the cost of oil, globally, triggered the three countries to depend on the sales of narcotics, for instance. The sales of coca and cocaine remained one of the activities that would support the countries because of the reduced income from other sources as export of agricultural products. Because of the significant reduction of the cost of exports of these countries, there was an escalation in their foreign debt amount. To compensate, the countries resorted to sale of narcotics. This elaborates the role of the world economy in triggering the spread of cocaine and posing a challenge to the various anti-drug policies. Question two Cocaine and heroin are the top most addictive drug substances. However, the two drugs display certain extent of pharmacological differences as well as distinctions in their social effects. They have different tastes with cocaine containing a rather unique flavor when consumed while heroin has high level of bitterness upon consumption. The effects of cocaine have no antidotes for suppressions, as

Factors that influences consumer buying behaviour for fast food of mcdonalds

Factors that influences consumer buying behaviour for fast food of mcdonalds Introduction: In the recent period of time, there has been a hasty change in the food habits among UK residents. Fast food is in United Kingdom since medieval age, it wasnt exactly 21th century fast food but somehow similar to todays fast food. Fast food has become a popular trend of British culture as it is been carried a long way since Roman Empire. The basic roots of fast food are coming over from America but fast food was in different form in every country. It started getting into more of a worldwide business when globalisation started its role. It is now one of the multi-million pound industries which boost the UK economy. Fast food was revolutionised in 1902 with the introduction of the automat in America, where customers started to line up for readymade foods from the display counters or vending machines, paid and either left or ate the food on the premises. The restaurant which made its first move into UK was KFC in 1965 following the step, pizza hut came into the market in the year 1973 a nd then the global fast food leader McDonalds jumped in the year 1974. (Fast food nation, 2009) In 1940s, McDonald brothers introduced new concept of Speedee Service System which revolutionized the restaurant business, the benefits of their system was advertised as Imagine- No carhops-No waitresses-No Dishwashers-No bus boys-The McDonalds system is Self-Service (Scholosser,E, 2002..P20) In the past few years fast food has industry has faced many criticism, people are getting more concern about healthy diet. Government interaction in to business by banning the advertisement in certain places as well as many campaigns and programs are raised following the health awareness among the people. People are getting against the salted chips, high fat meals and many other issues. Why fast food is been considered and its expansion in United Kingdom Every day many people are consuming fast food and for many people it is a regular evening dinner. Fast food is developing and expanding immensely. A recent survey carried out by BBC world, 2008 shows that 45% of people in UK are likely to agree that they liked the taste of fast food too much to give it up, as well it also reveals that people in the UK are Europes highest fast food consumers which is due to the popularity of fast food chains in their favourites list. Consumers are having a growing desire for fast food and UK consumers trying to put McDonalds on the safer side in the economic crisis with sales in 2008 beat last years. The per head spending of UK customers in 2007 was  £82 in fast food restaurants which is predict to go higher and it will benefit chains like McDonalds and burger King. (Data Source: Caterersearch, 2008) The United Kingdom national statistics in 2009 (Kent K, 2009) suggests that unique nature of working force has increased due to the rise in numbers of women working as the employment pattern and style of student including international students and many foreign workers has been increased. According to Schlosser E (2002) with increased mobility and the expansion of urban areas people spent more time in their workplace. This was also paired with an increasing number of working women in the workplace thus leading to less time allocated for food preparation at home, supporting the argument Glazer F (2009) provides evidence in the research that working moms are more concerned about lack of time to prepare meals in compared to moms who is not working. In such a way, some three quarters of the family food budget was initially spent on fast food meals. Kent K (2009) This increase in the work force from migrant workers, foreign students as well the increase of women in work force has made a big contribution in fast food success, considering London as the location of this study it is clear that it is the most diverse city of UK with different cultures sharing their views and rituals in the city. The fast food has also been driven by multi-cultural people in London, London is considered as one of the most diverse city in the world and where a marketer can expect a diverse buying behaviour too. Many cultural and communities are based in London and the city also expect the numbers of tourist every day, all these different cultures have their unique taste. The multicultural customer has base has forced the marketers to include diverse taste and they have to consider the demand of their multicultural customers. McDonald has taken the initiative by promoting the different cultural promotional menu for example: Chinese food promotion and recently launched Indian chicken tikka wrap. The food giants are keeping the diverse customer base into consideration. Snackspot, (2009) The big brands are regularly expanding their menu in order to cope with the demand of the fast food customers. The fast food market is getting really high due to the number of consumers getting towards it; the industry is growing really rapid and fast food companies making better profits on daily basis. The branded fast food outlets and classic British cafes are the main chains in the industry, the restaurants and take away shops are deeply rooted on the British high roads and at popular shopping centres as well as retail parks, motorway and at many other places. Brandau M, (2009) a recent consumer research has found out that quick service restaurants have gained market through value of offering and premium menu which has helped them to go through post recession recovery, it is also been revealed that big fast food giants has gained a huge number of affluent customer base as well more typical fast food lovers in this economic downturn which is been named as barbell strategy. As the study show there has been a massive rise in the fast food consumption and every day it is more and more expanding. McDonalds is in the UK fast food market for long but recently there has been a fierce competition between Technology has played its role in almost every business. Technology could be used from improving business to attracting customers into the restaurant. Smithers R (2007) the idea of launching the free internet service in the McDonalds restaurants have helped the company in getting number of customers into the restaurant, Liddle A (2005) also they are teaming up with Nintendo to promote its portable Nintendo DS to attract the gamers, it is kind of great promotion which is building a brand image and it can attract many teens into the restaurant. The Wi-Fi concept has attracted many students which can help them in savings money on internet. The fast food giants have also started taking card payments few years back which proves to be a convenient method of payment ignoring the hassle of change, card payments has no minimum payment restrictions in many outlets and can be used also for 20p sweet chilli sauce in McDonalds. The card concept was upgraded by Barclaycard arrival of contactless t echnology which was successfully launched at McDonalds. Chain Store Age (2007) mentions that according to a survey conducted by Visa, the use of card payments in the quick service restaurants has been rated a more convenient experience, around 82% consumers agreed with the fact and 77% agreed that it pursues them buy whatever they desired because they were not limited to the cash in their wallets. Pietrykowski B (2004) mentions that fast food industry has faced many critics from many groups in the previous years and its still facing problems from the media and also from the government, in the year 1986 there was campaign started by an Italian which was named slow food movement, at present it comprises 77,000 individual members representing 48 countries, Slow food (1989) We are enslaved by speed and have all succumbed to the same insidious virus: Fast life, which disrupts our habits, pervades the privacy of our homes and forces us to eat fast food, so slow food is now the only truly progressive answer, Walsh B (2008) names this movement as the anti-fast food, anti-industrial and anti-agricultural movement. Whereas Pietrykowski B (2004:12) states slow food movement seeks the preservation of local foods and cuisines by creating and strengthening networks of social relations between consumers and makers. In return the fast food companies introduced healthy options in their menu ad ding fruits and nutritional information as well reduce salt to their food. Fast food giants are also keeping up the demand by expanding their menus and trying different promotional tactics. Fast food is considered as an easy key and recently with the added values to healthy food and also by adding organic ingredients and food to their menus; it is drawing attention to many new customers. Glazer F (2009) mentions that McDonalds recently launched the global moms panel to advice the company on issues such as balanced food and communications with the families as well as launched moms quality program insisting on the chains quality and safety standards, hence the food chain has taken a family step towards their products and launching such campaigns can create a better trust among their consumers. Sky News (2010), McDonalds has achieved this success by following these steps in to their business as well as their performance was aided by its superior value at every level of the menu, helpin g it to push up sales increased by double digits and full year profits growing up to 6% to  £2.83 billion. Life style impacting the fast food industry and cultural influence on fast food advertisement and its consumption London is been considered as one of the business capital of the world, similarly one of the most diverse city in the world too, hence the lifestyle of the city is much different comparing to other UK cities. Economist (2003) mentions that before when people needed fatty hot food, they had to cook it. So they had to spare time and energy, this has discouraged the consumption but now the mass preparation of fast food took away that concept, nobody has to make big effort and nobody has time. The lifestyle of Londoners is getting more and more hectic. The fast food trend has taken the effort of cooking out from the house to the giant fast food companies, people do not mind eating in trains, busses as long as it saves time. Londoners are getting into work more in comparison to previous years in London. Kent K (2009) The image above shows the different cities of United Kingdom, which shows London having the highest employment rate in the recent years and again, Economist (2003) the proportion of women going out to work is probably the main force pushing the time-saving trend, Britain is considered as a topper in convenience food league as well as the working women league. Within an increase in employment there has also been a change in the working hours of British people, Summerskill (2000) mentions that it is one of the main reasons of time poverty and fast food consumption in Britain. People are working long working hours possibly with few breaks and many doing antisocial hours (typical night hours), or they take second and third jobs to meet their own needs. In UK, one in nine workers do more than 60 hours a week, antisocial working hours and working extra hours are very common, especially in retail industry as many are getting 24/7. (Dailymail, 2008) A research conducted by Oxford Economics c onsultancy suggests similarly there has been rise in the income which has made the living standards in Britain better, the living standards were been calculated taking GDP in to consideration. Another lifestyle based factor is individualism, which is much common in London because of many foreign workers and students. Arndt M (2007) In general, the heavy consumption of fast food is a single man in his mid-20s who has a professional job that pays above average wages. Hence the lifestyle is much responsible for the success of the fast food market. Marketers need to consider many things when they start promoting a particular brand or product. As the world is not homogenous, there is a difference in choice even in the same culture. If we consider London, there are number of multi-cultural people living in the city. A company in order to get success cannot really rely on just one common culture. Rugman A (2001: 583) suggests that globalization does not, and has never, existed in terms of a single world market with free trade, cultural differences has divide the world into the triad blocks. In United Kingdom, Schiffman L, Kanuk L (2007) there is many different societies and culture residing in other term subculture. Subculture is set of people with distinct belief and behaviour, it differs from mere social grouping, is awareness of style and differences in style, language or other phenomena and more complex society. The fast food companies focus on particular subcultures in order to gain the market and to make the advertisement wo rk. Types of subcultures followed by companies in segmentation Schiffman L, Kanuk L (2007) McDonalds has used the concept of sub-culture by diversifying few of their London based restaurants into Halal restaurant, which is certainly a part major muslim community in London. Similarly KFC has followed the same step and has turned 74 out of 700 of their restaurants into Halal certified restaurants, their products are been approved by recognised Muslim association and certificate is been displayed at their restaurants (KFC, 2010). United Kingdom is a very diverse country and considering the fact about the different ethnic backgrounds, fast food companies run different events and food promotions in order to attract the consumer towards the brand and towards their product such as oriental menu taking Chinese into consideration and chicken tikka wrap attracting Indians and Pakistani. Furthermore McDonalds acts according to the location. McDonalds restaurant Location Segmentation steps Manhattan, New York The target customers are working class people coming for breakfast or lunch Maastricht, Netherlands Jakarta The target customers are families with children, with big playgrounds surrounded by swings, slides etc. The target customers are youngsters and yuppies. Ghauri, Cateora, (2005 P-22) In this competitive period of business, the fast food companies cannot do business without taking international business dimensions into the business. It not only helps to gain the local market but it also helps to gain success in the cross border trade. The marketing polices may be needed to change according to different market culture. Fast Foods heavy investment on advertisement Without a strong recognisable brand name a product is no more than a commodity, with out advertising there is no recognisable brand name. (Wright R, 2000 P-89) Consumer buying behaviour depends mainly on awareness and recognition which is achieved by advertisement. Advertisement can be consider as a way of communication, almost all advertisement contains a persuasive element of sales but it also creates brand and should also deliver a motive. (Sargeant A, Asif S, 2000) The above gives an idea how the advertisement is conducted and which factors are been consider when an advertisement is carried on. In UK, McDonalds identified the need of co-ordinated marketing and advertising policy, in order to gain the market, a company should find out what the customers want, develop products to satisfy them, charge them the right price and make the existence of the products through promotion. McDonalds is now the biggest single brand advertiser on British television. Promotional activities and special suggestive selling within the restaurant have a tactical role to play in getting people to return to the restaurants regularly. All franchisees benefit from any national marketing and contribute to its cost, currently a fee of 4.5 percent of sales. (The times, 2009) Consumer buying behaviour and Marketing Mix For a person to make a decision, a choice of alternatives must be available. When a person has a choice between making a purchase and not making a purchase, a choice between brand x and brand y, or a choice of spending time doing A or B, that person is in a position to make a decision. Consumer decision depends on many factors, human brain has two hemispheres one on left and another on the right. It is important for an advertisement to appeal to both sides. This means combining the rational dimension with the emotional component in your brand proposition. If they build a brand personality for a product that has both an emotional and rational appeal then they are appealing customer decision making. (Schiffman L and Kanuk L, 2004), a various index of repetitive purchase go after a similar buying decision which can be determined through brand, products and other factors. (Ehrenberg, 1988:28) Knowledge of consumer buying behaviour can help the companies to identify the needs of consumers better and that can lead towards market success. McDonalds is one of the worlds best familiar brands, and the consumer buying decision affects from many point of view. A repetitive purchase can only occur if the companies deliver consistently. A model of consumer buying behaviour is shown below which can be applicable to many companies and it helps to identify the consumer buying decision. The model describes the customers perception towards different purchase factors, these factors runs through consumers mind and after a while the consumer can come to conclusion of purchase or no purchase. The Times (2006) has conducted a study on McDonalds, The consumer takes number of external and internal factors before making the buying decision. Psychological factors are important, e.g. what image doest the product give or how the consumer feels when purchasing it (eg; pound saver menu for quick bitters). The advertisement of the product has to be linked with the realism of the consumer buying behaviour, if the advertisement matches with the consumers emotion then the result will be positive. It is called a black box model. (Kotler, 2004) Jill McDonald, Chief marketing officer of McDonalds UK reveals their idea behind the advertisement of McDonalds that they always try to be clear and confident about what they are and what they stand for and they convey in a simple language consi dering every single person to understand their message as McDonalds have always been customer oriented. Although (The times, 2006) it is essential that the messages which are being communicated by the company to their customers supports each other and there should be brief understanding keeping brand aspects in the communication and the target audience should be rolled out into action which may include purchase of a product or referring to their friends or family etc, the core concept in consumer buying process is to make customer feel positive about the product and (Achenbaum 1989, Lindsay 1990) it is quite fact that advertising is the best source in influencing the consumer buying decision and to build a brand image. (ODoneell C, 2005) Marketing mix supports companies marketing and business strategies whereas mix includes price, place, product and promotion, (Kotler P, Armstrong G, Wong V, Saunders J, 2008) mentions that the marketing strategy is linked with the marketing mix in order to achieve the companys marketing aims and objectives, the marketing mix acts as a toolkit in order to establish a strong marketing hold in the target market. A company may use one marketing mix to reach one target market and can differentiate second one to achieve the target market. (Pride W, Hughes R, Kapoor J, 2009) Schieffer R, Leininger E, (2008) McDonalds has successfully marketed their product to their targeted customers and has developed well positioned offerings for a manageable group of target segments, which is an effective marketing mix, offers (Baker M, 2003) a right product that meets the customers demand, that is of effective cost to the customer and it effectively delivers the quality and usage of the product which can be purchased with the utmost convenience. McDonalds customer profile is very diverse, family visits with their children for a treat, kids visits McDonalds for fun and youngsters visits considering price and the business customers may visits for a quick service. The specific target can be simple to communicate and the company can convey their message in an effective and efficient way. McDonalds have also tried to offer a product which is demanded by their customers, Jim Skinner, Vice president of McDonalds limited mention (Schieffer R, Leininger E, 2008) that McDonalds always focus on good customer service, quality product and hygienic cleanliness in their restaurants, as well as they always giving tips on management Mr. Skinner mentioned face the facts, listen to your customers because they will tell you what really matters. The company should always keep in mind that they are not the only one offering the product or service, a customer have a choice unless there the company holds a monopoly of particular product. McDonalds has to consider the competitors and taking them into consideration they have to revitalise their menu. The product life cycle is much important for a business to float regularly in profit and with good brand image. (Marketing, 2009) McDonalds has successfully launched new chicken legend burger chicken selects in competing with KFC for their spicy chicken strips, in their menu in the past year as well introducing fish fingers in their happy meal selection. The company also launched a range of healthy products including the organic milk and they introduce ethical standards for their coffee suppliers. McDonalds brand has gone to the basic of marketing communications; the new product launched is typically marketed through television and newspaper advertisement. (Justin M, 2009) following this mantra McDonalds always improve their products and services. In order to sustain in the market McDonalds has always been innovative in their products and it will continue to do so. In the below mention diagram the chicken legend and chicken selects product of McDonalds are the recently launched new product or innovation of McDonalds, where as one can say that their popular burger Big Mac is at the maturity stage. (Strategic Management, 2005) Similarly (Haines S, 2008) the price of the McDonalds product reflects the targeted customers decision to purchase the benefit; it represents a link between the pricing rationale to value, revenue volume of the product, McDonalds has always maintained their product when there is reduction in the price in order to compete in the market, usually many companies face the quality issue when they reduce the price of a particular product or services, as the customers mentally thinks that the reduced price products are not really same compared to original product quality. Kurtz D (2008) explains that the pricing objective varies from company to company, the main areas to consider in price objectives are probability objectives, volume objectives, meeting competition objectives and prestige objectives and McDonalds follows a mixture of this objectives into their business. References http://books.google.co.uk/books?id=P_ovoY2ZcbkCpg=PA255dq=marketing+mix+modelcd=1#v=onepageq=marketing%20mix%20modelf=false

Mexican Experience from a Danish Firm: “Changing” Mexican Culture Essay

i.Introduction Nowadays is common to hear that the trend of business world is located in Emerging Markets, therefore most of the biggest and important companies in the world are startin to enter to those undeveloped economies that have a great potential. Develop assertive HRM practices in those new markets are key issues in order to achieve the expected success. The international human resource management models developed in the last decade pursues a contextual analysis of the standardization (global integration) of multinational parent companies’ human resource management policies and practices and localization (local differentiation) of host countries practices.(Stevens, 2012) In order to have effective results within the Human Resources in the new market, the design and development of the HRM strategies (of local units) must incorporate some aspects of local practices. The main challenge for the companies (and the ideal context) is to find a balance between the practices of the business culture in the host country and with the one of the home country. Novo Nordisk a Danish practices which started operations in Mexico in 2004, it is an interesting case that provides a clear example about how to get that ideal equilibrium between standardization and localization. ii.Questions and anwers 1.Given the Mexican and Danish business cultures, what are the most important HRM challenges faced by Novo Nordisk Mexico? What does the company need to do to succeed? Novo Nordisk faces a pretty different cultural context between the Mexico and the Company ´s philosophy (influenced by the Danish culture), the big dilemma is how to balance those several differences and find out the way to design HRM practice and policies that are efficient and effective. Regarding the HRM practices in Mexico, â€Å"despite the implementation of â€Å"modern† HRM policies, Mexico present particularities in the HRM practices deeply rooted in the Mexican law, which reflects consequences of an historical unfair system to the workers. After the time of the â€Å"hacendados† Mexican law were focused to protect both rights from employees and employers but it was most aimed to pursue and ensure the dignity and well sake of the workers, in order to avoid abuses from the  Ã¢â‚¬Å"bosses†. Despite this historical background, nowadays there are still some contradictions in the law, that enhamce some discrimination. In order to describe briefly the main differences between the two cultures, its necessary to take into account two of the five cultural dimensions of Hofstede: Power Distance and Individualism vs collectivism provide a clear framework to understand the discrepancies. Mexican culture has a Strong hierarchy and high power distance which is reflected in a paternalistic/Autocratic management style. Employees are used to demonstrate â€Å"loyalty, submission and respect† and they practice boss workship â€Å"culto al jefe†. In contrast the Danish company has a flat structure in the organization and they expect an open communications creativity and high participation in the decision making process. Source image: (Hofstede, 2012) In the other hand, Mexican culture is collectivist and it is reflected in the fact that they see the company as an extension of their family, â€Å"Employer / employee relationships are perceived in moral terms (like a family link)†, they respect the boss as it would be the paternal figure and therefore, they expect to receive protection, and that the company cover their basic needs, (they pay back with obedience loyalty and submission) Novo Nordisk is a company that looks for employees with a high level of commitment in order to apply their own slogan â€Å"â€Å"Changing the world of diabetes: Employees make a difference for people with diabetes worldwide†, then is hard to reach this objective in Mexico, where there are some many differences in the culture that doesn’t enhance high communication, participation and creativity. They need happy employees that have enough self confidence to contribute and that are motivated to give their best. In other words, the main challenge of Novo Nordisk in order to succeed is combine the â€Å"modern-value-based management with traditional control† (Ramirez & Zapata Cantà º, 2009). They need to find a way to operate company respecting and following the Novo Nordisk’s core corporate values, but at the same time they must recognize they key cultural differences between Mexico and Denmark. Meaning that, they need to change the way of thinking of Mexicans workers, they have to enhance the participation, create self-confidence in their decisions (with training) and make them to get used to openness and freedom, while at the same time they keep rules to achieve goals and provide the economic security and  rewards that keep the employees motivated and loya to the company as they are used to. 2.What is the ‘right’ HR strategy for Novo Nordisk Mexico – hybrid or centralized? Why? Evaluate the different options (pros and cons). As we have mentioned before, due to the important differences between both cultures and all the factors around them, it would be more assertive if the company design a unique strategy that balances the main features of both cultures, taking into account the circumstances of the environment. â€Å"Best HRM practices† may not always transfer across countries due to cultural and institutional differences Regarding MNC subsidiaries, argued that organizations try to balance the need to standardize best HRM practice across national boundaries with the need to adapt to local practices and customs†. (Zhang, 2003). In other words and clearly speaking, that means that an hybrid strategy would work better, because it would combine and balance the best aspects of both cultures. Also the hybrid system would allow to both cultures learn from each other and increase the expertise for Novo Nordisk. The cons ad pros for each option are explained below. Hybrid strategy ProsCons Better reaction to the local environment Could be more expensive. The company can attract the best talent available.Hard to accomplish internal consistency. Novo Nordisk can gain a good reputation between Mexicans.Is not that easy, find the ideal balance. Combining the best aspects (according with the circumtances), Novo Nordik could get the best performance of their employees, because they would get what is coerced by law and also they will be treated as they are not used to (having better conditions, enhacing communication, trustability and wellness)The process to get used to, and make work the company, would be slow and complex A unique system, specially designed for this conditions, could provide competitive advantages over the competence (even when they are famous already) Centralized strategy ProsCons Easy and fast to applyMexicans could abuse from the â€Å"nice conditions† (could  be hard to control them because they are not used to , to freedom), and in the other hand if they apply the traditional system totally they would break with their own philosophy and they also could get negative outcomes. It won ´t need high investment Would be hard to attract best talent It would match perfect with the company philosophyIt wouldn’t provide competitive advantages. 3.What are the key strengths of Novo Nordisk in implementing its NNWoM in Mexico? How did the firm leverage these advantages given the history and current state of HRM in Mexico? As it is explained in the case, historically , everything about HRM in Mexico, is about being fired or hired, in the last years it has changed a bit, but this is still the common condition in the Mexican business environment. Thus, due to the hard labor conditions (law, lack of insurance and other basic benefits), employees are used to just receive a decent wage that allow them to live and to keep their work. Meaning that, Novo Nordisk has several strengths in its NNWoM, since it offers much more than Mexicans are used to receive from a company in terms of training, compensation, appraisal and rewards, communication systems etc. In that way, the company is higly attractive to the Mexican workforce and it gets a strong positive reputation that becomes in a core competence of it. 4.You are an external consultant to Novo Nordisk Mexico. What area(s) within the HR department must be developed to enhance its visibility in Mexico? Novo Nordisk is doing great designing an effective HRM strategy for the Mexican environment, the only area that they could work on more would be, promoting their philosophy of a healthy life style and routine within their employees, extending the messages and practices to the families of their employees, participating as sponsorships of sports events or challenges to reach the ideal weight or design the best diet etc. Novo Nordisk could also use this kind of events and practices as an important marketing tool, since the best spokesmen and messengers of their slogans are their emloyees with a high commitment with the company and with its objectives. iii.Conclusion Novo Nordisk is a clear example of how a company, in order to succeed with efficient and effective HRM practices, when managing subsidiaries, should  analyze deeply and carefully the internal and external factors and based on that design the HRM system that can fit the need of the new market. It is evident that cultures are extremely different in all around, so it cannot be expected that what works in one place work in everywhere, then it is better to adapt and being flexible in order to get positive results. Novo Nordisk Novo Nordisk is doing a good job in implementing good HRM practices through their hybrid strategy: â€Å"Novo Way of Management is a system that combines modern-value-based management with traditional control† iv.Bibliography (s.f.). Hofstede. (2012). Hofstede centre. Retrieved from http://geert-hofstede.com/national-culture.html Ramirez, J., & Zapata Cantà º, L. (2009). Mexican Experiences from a Danish Firm:†Changing† Mexican Cuture. 368-381. Stevens. (2012). Standardization and localization of HRM practices. Obtenido de http://www.transtutors.com/homework-help/human-resource-management/international-hrm/hrm-practices-standardization-localization/ Zhang, M. (2003). Transferring human resource management across national boundaries: The case of Chinese multinational companies in the UK. . 613–627.

Emotional Intelligence And Employees Performances In Malaysia Education Essay

This research relates to emotional intelligence of the employees in commercial Bankss in Malaysia. Employees need emotional intelligence in working environment. It is of import for the commercial Bankss to maintain their employees working to their full potency. An employee must hold emotional intelligence in order to be able to understand and manage his ain and other people ‘s emotions, actuate oneself and command irresistible impulse, and efficaciously pull off interpersonal relationships in the working environment ( Goleman, 1998 ) . Daniel Goleman, the adult male most associated with popularising Emotional Intelligence, defines Emotional Intelligence harmonizing to five features. In his article â€Å" What Makes a Leader? † ( Harvard Business Review, Nov.-Dec. 1998 ) , he presents a chart that describes Emotional Intelligence as: Self-awareness, Self-regulation, Self-motivation, Empathy and Social-skill. Every one of us has different personalities, wants and demands, and ways of demoing our emotions. We need to manage them good if we wish to win in life. This is where emotional intelligence becomes of import. We use emotional intelligence to analyse our emotions, understand what they are stating us, and recognize how they will impact others. Besides that, motional intelligence besides involves our perceptual experience of people around us: when we understand how they feel, this allows us to pull off relationships more efficaciously. Peoples will be able to win in most things they do if they possess high emotional intelligence in them. Why? Because they are what others need in this society. When an electronic mail is sent by people with high emotional intelligence, it will be able to acquire answered rapidly. They will be able to acquire helps whenever and wherever they need it as people who have high emotional intelligence tend to do others experience good and their lives are much more restful than people who get upset easy.1.2 BACKGROUND OF THE STUDYIn the commercial Bankss, employees ‘ emotional intelligence has become an of import factor to the success of today ‘s banking organisations in Malaysia. The success of any organisations in banking sectors has become dependent upon the effectivity of its direction, coupled with the effectivity of direction to maintain employees ‘ emotional intelligence at high degree and heighten their public presentations. Corporate leaders are one entity that giv es surety to concern success, and the work force is another entity that assists concerns. Harmonizing to Steward ( 2009 ) , she indicated that directors in banking sectors should to maintain the employees ‘ emotional intelligence at high degrees in organisations as that can guarantee that the undertakings are completed in a timely manner to advance profitableness and satisfy stockholder involvements. A successful bank is really dependent on the direction and leading accomplishments of the effectual director and his or her apprehension of importance of emotional intelligence, as they apply to generationally diverse subsidiaries ( Steward, 2009 ) . Employees ‘ emotional intelligence is really of import as it link to the success of a company. Harmonizing to Kim ( 2004 ) , in her survey she examined the importance of how Bankss depend on their employees for the ultimate success. Emotional intelligence influences productiveness ( Kim, 2004 ) . A banking organisation need to understand what maintain employees ‘ emotional intelligence at high degrees in order for them to make peak public presentation. It is non an easy undertaking to maintain employees ‘ emotional intelligence at high degrees because employees respond in different ways to their occupations and their organisation ‘s patterns. Emotional intelligence is able to travel a individual toward a end. Harmonizing to Goleman ( 1997 ) , the research in emotional intelligence gives us new penetrations into human behaviour which frequently seem self-contradictory. For illustration, the research indicates that IQ histories for 4 per centum to 25 per centum of a individual ‘s success. The staying 96 per centum to 75 per centum depends on a individual ‘s ability to comprehend, place and pull off emotion. Bettering this ability provides the footing for the sorts of societal and emotional competences that are indispensable for success in any occupation or disputing undertaking in life. This disclosure is about flooring to corporate America, which puts such high value on graduate school and other formal instruction that focuses on the cognitive facets of intelligence ( Laurens & A ; Budinich, 2006 ) . Frontline bank people, for illustration, face composite and demanding issues such as: fierce competition, presenting client service, gross revenues public presentation, conformity and a host of others. Developing the needed emotional competences, such as common trust, regard, empathy and cultivating interpersonal accomplishments to manage these issues is of import. Equally of import is the ability to efficaciously supervise their ain and others ‘ feelings and emotions, know aparting among them and utilizing that information to steer their thought and action. Laurens et Al. ( 2006 ) indicated in their survey that emotional competences and emotional intelligence are non taught in colleges and universities and do n't come of course to most companies who are submerged in analytical thought.The Domains of Emotional Intelligence ( Goleman, 1998 )Daniel Goleman ‘s five features of emotional intelligence theoretical account are shown above. The term emotional intelligence is link ed with the constructs of self-awareness, self-regulation, motive, empathy, and societal accomplishments. Self-awareness is the ability to acknowledge and understand personal tempers and emotions. Self-regulation is the ability to command or airt riotous urges and tempers and the leaning to suspend judgement and believe before moving. Motivation is a passion to work for grounds that go beyond money and position. Empathy is the ability to understand the emotional make up of other people, a accomplishment that may be used in handling people harmonizing to their emotional reactions. Social accomplishments frequently guarantee proficiency in pull offing relationships and edifice webs and heighten an ability to happen common land and construct resonance with others. These footings are defined by Goleman in his book, Working with Emotional Intelligence ( 1998 ) .PROBLEM STATEMENTA job many commercial Bankss have today is that they ne'er put and treat emotional intelligence as an of import accomplishment in their working environment. Due to retention jobs, commercial Bankss have been invariably accruing the cost of turn outing developing for new employees. There are plentifulness of human resources sections do non understand how emotional intelligence is. Harmonizing to Fleming ( 2000 ) , emotional intelligence of many employees or the occupation appliers of Bankss are non realized of how to be assessed by directors. There are many people that non holding any cognition or the different traits create the term emotional intelligence. Harmonizing to Miller ( 1999 ) , self awareness, self-regulation, motive, empathy and societal accomplishments are the constituents of Emotional Quotient and qualities of an all-rounded individual. Therefore, Bankss can happen people who largely likely would suit good in their working environment if they recruit professionals to assist them in mensurating the emotional intelligence of the occupation appliers. Besides that, it has been hard to acquire top direction to hold that they need to implement new recruiting tools in their employee hunts. Peoples might believe that it is excessively illogic for top direction to concentrate on the bottom line, but emotional intelligence is progressively being considered as a cherished people skill that defines the top-performers from mean employees ( Beagrie, 2004 ) . In order for employees to be successful in the commercial Bankss, direction staffs must larn and understand they need to look beyond a sketch. In add-on, there is more fluctuation in emotional intelligence than there is in Intelligence Quotient among the top direction people and the professionals. There is a really large difference between those at the high and low terminals of the emotional intelligence graduated table, and being at the top has major competitory advantage. Therefore, accomplishments related to emotional intelligence affair even more for success in workplace ( Goleman, 1998 ) . Normally employees who perform good and outshine in commercial Bankss are those who normally possess high emotional intelligence. However, it does non intend that a individual is the smartest or the finest in the commercial bank but it means that they are able to supply their best accomplishments to the remainder of the commercial bank and at the same clip understanding what else they need to work on. Harmonizing to Goleman ( 1998 ) , employees who perform good have bounds on their abilities excessively, but they know how to better them by working with person else that has strength that they do non hold as they are cognizant of their bounds.JUSTIFICATION OF STUDYHarmonizing to Goleman ( 1998 ) and Bar-On ( 2002 ) , emotional intelligence comprises of self-awareness, self-regulation, motive, empathy, societal accomplishments, adaptability and stress direction. These are the accomplishments that are of import to a success of a individual in an organisation. In add-on, harmonizing to Smewing ( 2004 ) , emotional intelligence is non a journey with a clear way, non one that should be embarked upon lightly. Emotional intelligence is a accomplishment which we can larn and better. It does non vouch that a individual will hold learned the emotional competences that affair for work if he or she possesses high emotional intelligence. It means merely that they have outstanding potency to larn them ( Goleman, 1998 ) . Therefore, organisations must supply preparation and development of emotional intelligence earnestly for it to be effectual. Besides that, direction demands to cognize how of import emotional intelligence accomplishments are as they can be developed and so convey benefit to their organisation. Management have been unwillingly seting money for developing employees on emotional intelligence because it takes a long clip for them to hold any consequences. While an organisation is seeking to enroll new employees with high emotional intelligence, it is of import for them to develop those current employees excessively as the whole civilization of a workplace could be shaped. Harmonizing to Laabs ( 1999 ) , he indicated that emotional competencies development needs old wonts of idea, feeling and action that are profoundly ingrained to be unlearned and new 1s to be learned by scholars. This requires motive, attempt, clip, aid and permanent pattern.RESEARCH QUESTIONSIn conformity with the intent of the survey, and based on the job statement, the undermentioned inquiries have been formulated: Is there any relationship between emotional intelligence affects employees ‘ public presentations in commercial Bankss in Malaysia? Does emotional intelligence affects employees ‘ public presentations in commercial Bankss in Malaysia? How emotional intelligence affects employees ‘ public presentations in commercial Bankss in Malaysia. Is there any correlativity between emotional intelligence and employees ‘ public presentations in commercial Bankss in Malaysia?Research OBJECTIVESThe intent of this research is to analyze the determiners of the emotional intelligence on employees ‘ public presentations in commercial Bankss, where the research population chiefly focuses on work forces and adult females who are the employees working in the Bankss. The aims of the research are stated as below: 1: To analyze if there is a relationship between emotional intelligence and employees ‘ public presentations in commercial Bankss in Malaysia. 2: To analyze if emotional intelligence affects employees ‘ public presentations in commercial Bankss in Malaysia. 3: To analyze how emotional intelligence affects employees ‘ public presentations in commercial Bankss in Malaysia. 4: To analyze if there is any correlativity between emotional intelligence and employees ‘ public presentations in commercial Bankss in Malaysia.Significance OF THE STUDYThis survey will assist commercial Bankss to understand the important function emotional intelligence dramas in their Bankss. It will demo that Emotional Quotient is every bit of import with Intelligence Quotient in the workplace. By utilizing emotional intelligence appraisal tools, they would let human resource sections to hold information to endorse up their sentiments and thoughts that are based on logical thought for utilizing emotional intelligence when looking for new employees. Commercial Bankss can foreground the leaders within the workplace and can understand how they contribute to the organisational environment. Besides that, this paper will besides give the commercial Bankss thoughts about the importance and effects of high degrees of emotional intelligence in the current employees. This survey will demo how people with different degrees of emotional intelligence can act upon their public presentations in the commercial Bankss. The survey will besides give directors of the commercial Bankss thoughts about who they should enroll. Grades are an of import thing to look at in freshly graduated pupils, their emotional intelligence abilities should besides be evaluated during the hiring procedure. Too many fantastic alumnuss are overlooked because their classs were non converting but they were involved in a figure of excess school activities that besides took up some of their survey clip to assist profit their school environment. It is of import to observe that the current manner that many organisations hire their employees is flawed and needs betterment. Enrolling for employees with high degrees of emotional intelligence should go an recognized pattern in commercial Bankss because making so would assist in the development of new leading within those commercial Bankss. This would bring forth happy employees and higher keeping rates. Emotional intelligence consciousness and action taken in commercial Bankss would profit them greatly over clip.BRIEF RESEARCH METHODOLOGYResearch Methodology presents the overview of the research methods that will be carried out in the Chapter 4 in deepness. It sets forth a description of theoretical model, hypotheses development, trying design, informations aggregation, every bit good as account of the processs for analysing informations, which refers to data analysis. The independent and dependent variables are shown below. Independent VariablesSelf-awarenessEmployees ‘ Performances in Commercial BanksSelf-regulationSelf-motivationEmpathySocial-skillAdaptabilityStress ManagementDependent Variable The development of questionnaires and measurings are largely in Likert graduated table and Itemized evaluation graduated table. Sampling program is based on 200 respondents of those employees working in commercial Bankss. Data aggregation techniques is based on ego administered and web enable study instrument. Data analysis techniques which include descriptive analysis and correlativity analysis are besides being discussed in that chapter of surveies.DEFINITION OF TERMSFor the intent of uniformity and lucidity, the undermentioned footings are defined in relation to their usage in the survey. Understanding the nomenclature is of import to better understanding the information that follows. Emotional Intelligence: â€Å" The ability, capacity, accomplishment, or self-perceived ability to place, buttocks, and pull off the emotions of one ‘s ego, of others, and of groups † ( Goleman, 1998 ) . Self-awareness: â€Å" The ability to acknowledge and understand your tempers, emotions, and thrusts, every bit good as their consequence on others † ( Goleman, 1998 ) . Self-regulation: â€Å" The ability to command or airt riotous urges and tempers and the leaning to suspend opinion – to believe before moving † ( Goleman, 1998 ) . Self-motivation: â€Å" A passion to work for grounds that go beyond money or position and a leaning to prosecute ends with energy and continuity † ( Goleman, 1998 ) . Empathy: â€Å" The ability to understand the emotional make-up of other people and skill in handling people harmonizing to their emotional reactions † ( Goleman, 1998 ) . Social-skill: â€Å" Proficiency in pull offing relationship and edifice webs and an ability to happen common land and construct resonance † ( Goleman, 1998 ) .Adaptability: â€Å"Stress Management: â€Å"ORGANIZATION OF THE STUDYThis undertaking has been arranged steadily. I have organized the information of this undertaking decently and as it has been requested so that readers will be able to construe the findings clearly.Chapter 1: IntroductionThis chapter states a brief debut of emotional intelligence. This subdivision is composed of background of the survey, job statement, research aims, and research inquiries, significance of survey and the definition of footings. These subdivisions are discussed in inside informations which would procure a brief preliminary apprehension sing the research subject.Chapter 2: Literature ReappraisalThis chapter carries out the extended literature reviews that stress on the survey of the determiners of Emotional Intelligence to reexamine t he related surveies. Apart from that, past researches which are closely related to the research subject will be discussed exhaustively.Chapter 3: Research MethodologyIn this chapter, a further inside informations and methodological analysis of this undertaking will be clarified. Hypothesiss will be developed based on the independent and dependent variables. In this instance, the dependant variable is the employees ‘ public presentations while the independent variables are Self-awareness, Self-regulation, Self-motivation, Empathy and Social-skill. Data aggregation method and research design are bound to be discussed in this chapter every bit good. Besides, informations analysis techniques will be discussed in this chapter along with subdivisions addressed before this subdivision.Chapter 4: Datas AnalysisThis chapter will go on with the information analysis. This is where will be goodness of step ; that is the questionnaire is valid or non to the hypotheses proving and will reas on it in a sum-up.Chapter 5: DiscussionThe last chapter will be the treatment and recommendation. This is where the decision and sum-up of what have been discussed in the earlier chapters. There will be parts included in this concluding chapter such as deduction of the survey, restriction of the survey and suggestion for future research. Flowed by overall decision from what has been happening in this undertaking.

Perceptions Of Tourism As A Career Tourism Essays

Perceptions Of Tourism As A Career Tourism Essays Perceptions Of Tourism As A Career Tourism Essay Perceptions Of Tourism As A Career Tourism Essay Percepts of touristry as a calling can be viewed from the sets of relationships that play a function in advancing touristry as a calling in Curacao. In this chapter the focal point will be on the questionnaire that will supply the reply to the research inquiry: How make the authorities policy, the industry policy and the pedagogues policy promote and perceive touristry as a calling in the turning touristry sector of Curacao in 2012? Harmonizing to Minichiello, Aroni, Timewell and Alexander ( 1990 ) one manner to analyze qualitative informations is through the subject cryptography system by constellating the information into the subjects related to the survey. The cryptography is done by interrupting down the interview transcripts into classs followed by delegating labels or subjects to the responses that are important to the issue being studied ( Bryman A ; Bell, 2003 ; Strauss A ; Corbin, 1990 ) . A sum of eight participants was interviewed of whom thr ee authorities functionaries, two representatives of the industry and three plan directors of touristry instruction. Interviews were conducted with cardinal participants from these organisations to understand their attempts in advancing touristry as a calling. The parametric quantities that were considered in the choice procedure implied that participants must be cardinal participants, based on the degree of their cognition on the cardinal involvement of this survey. The informations aggregation for the interviews was developed to capture the perceptual experiences of the functionaries from assorted organisations on the same issue, and their perceptual experiences on the extent to which they have been advancing touristry as a alumnus calling. Therefore, comparable inquiries were asked to all stakeholders in order to analyze and contrast their reaction on how the issue is viewed from different positions, and they were divided into different subdivisions sing, instruction policy, auth orities policy, industry policy and pupil perceptual experiences. The informations aggregation for the in-depth and semi-structured interviews was arranged in three stairss, as follows: The interview transcripts were categorized into several subjects utilizing Microsoft Excel to fix an interview drumhead sheet. This drumhead sheet simplified the transcripts into matrix signifier, from which the emerging subjects were identified. With respect to the survey topic a petition for blessing was sent to the research commission of ICUC. Meetings were held with the instructor that guided the research worker throughout the research. The inquiry construction for this survey it is best described as the unfastened inquiry construction. To steer the research worker through the procedure of informations aggregation a standard set of inquiries was used. Besides inquiries that came up were asked on the subject when this was necessary as the interview progressed. Profile of the Participants The information aggregation was performed in different ways. The questionnaire, transcripts of interviews with participants, the notes taken on observations by the research worker and information analysis served as the beginnings of informations aggregation. The mean clip of the interviews was 30 proceedingss and all the interviews were conducted at the work topographic point of the participants. Standards were identified in choosing grownup scholars for this survey. The standards used to screen participants are outlined in Table 4. The interviews were conducted in English and when necessary translated into Papiamentu ( the native linguistic communication of the participants ) . The participants expressed themselves in English and where non able to react in English because of the words they did non cognize they complemented in Papiamentu. The transcripts of the interviews were sent to the participants for their reappraisal and blessing. Table: Choice Criteria Participants Standards Parameter Description Cognition Tourism development Officials within this scope are the cardinal participants based on the degree of their cognition on the cardinal involvement of this survey. Gender Male and Female Males and females were interviewed in this survey. Participants Eight participants In-depth interviews were conducted with eight functionaries, two representatives of the industry, three representatives of touristry instruction and three authorities functionaries. The profile of all the participants in the in-depth interviews is available in the undermentioned tabular array that consists of three parts. In this table information about the participant is available, such as business, education/degree and gender. The eight participants were divided into three groups. The first group is the group of participants stand foring the authorities bureaus. The 2nd group is the group of participants stand foring the industry. The 3rd group is the group of participants stand foring touristry instruction. Table: Participants Interviewed Group 1 Representatives of the Government bureaus Participant No. Occupation Participant Organization Part. 1 Advisor/Consultant/Coordinator Government Labor personal businesss Part. 2 Coordinator policy preparation and development Government Tourism personal businesss Part. 3 Advisor/Coordinator course of study development Government Education personal businesss Group 2 Representatives of the Industry Participant No. Occupation Participant Organization Part. 4 Selling and Product Developer CHATA Part. 5 Undertaking Development Coordinator CTB Group 3 Representatives of touristry instruction Participant No. Occupation Participant Organization Part. 6 Teacher/Coordinator Tourism plans Maris Stella SBO Part. 7 Teacher/Coordinator Restaurant/Bar Tourism plans Marnix Hospitality VSBO Part. 8 Trainer of the unmarried man touristry and cordial reception plan Intercontinental University of the Caribbean ( ICUC ) Consequences of the interviews In this paragraph the consequences or the interviews conducted with the three key stakeholders mentioned above are presented. First it will analyze the chief human resource issues faced in Curacao s touristry industry. Then the probe among the relationship among interest holders in advancing touristry as a calling is presented. It will go on looking at the activities or steps that these stakeholders have been set abouting in advancing touristry as a calling to pupils, every bit good as to which widen the stakeholders perceive these steps as adequate to increase pupil engagement in the industry. Main human resource issues faced: the stakeholders were asked about the chief human resource issues faced by the touristry industry or their ain organisations and the factors underlying those issues. The cardinal issue that emerged from this inquiry was the deficit of skilled labour or specifically, trouble in pulling alumnuss to work in touristry. Further scrutiny found factors that resulted in the deficiency of attraction in what the industry offers to alumnuss. The chief touristry human resource issues are the deficiency of preparation in the touristry human resources and the societal jobs the human resources have and are non easy to work out because of deficiency of budget. ( Ministry of Tourism ) The deficiency of trained work force for the touristry industry for the coming old ages, informations about vacancies in the touristry sector. ( CTB ) The chief issue at the minute is the work attitude, non service-minded work force and the measure of trained human resources. ( CHATA ) Deficits of skilled labour in the touristry environment are perceived as one of the cardinal human resource issues in touristry by the stakeholders: The issue is general credence by pupils of callings in touristry. They are non taking it whole-heartedly. ( Ministry of Tourism ) There is deficiency of work force. The involvement of the locals to work in the hotel sector is non at that place. ( CTB ) We have difficulty pulling new people to the industry, jobs pulling those who have studied touristry. ( CHATA ) The stakeholders agreed that the issue is non merely in pulling motivated workers to take callings in touristry, but to pull choice people with the necessary cognition and makings to lend to the industry. This echoes the determination from the Strategic Tourism Master Plan for the island of Curacao ( 2010 ) by supplying grounds that the challenges in pulling alumnuss to work in touristry in Curacao are still unresolved. Coded replies Main HR issue Deficit skilled labour force CHATA Lack quality trained work force ( Ltwf ) No general credence ( Nga ) CTB Lack of trained work force ( Ltwf ) No involvement ; Lack of local adult male power ( Ni ; Llmp ) Ministry of Tourism Lack of trained work force ( Ltwf ) Trouble pulling qualified work force ( Daqwf ) Cardinal factors for the deficiency of involvement in touristry as a calling: The stakeholders explained that the cardinal factor that contributes to the deficiency of involvement among alumnuss to work in touristry is the unattractiveness of what the industry offers, peculiarly by offering low wages which is closely linked to holding to get down from low places. Two pedagogues emphasize that wage in the touristry industry should reflect pupils makings: In footings of wage, it should be harmonizing to makings. ( ICUC ) In footings of wage, employers should pay the alumnuss harmonizing to their making. They should besides offer more inducements to increase public involvement to take callings in touristry. ( Maris Stella SBO ) This factor, harmonizing to authorities functionaries and pedagogues, makes the pupils feel that their making is undervalued which consequences in negative images of touristry as an employer: The obvious factor is the low wage. In hotels, it does nt count if you have a grade in touristry direction, you will still travel with the rank and file occupations or entry-level occupations. So that makes it unattractive. ( Ministry of Tourism ) Employers take advantage by offering low wage to the pupils to either take it or go forth it. Some pupils are all right with this but there are besides those who are frustrated for being asked to make occupations that are non compatible with their accomplishments and making. ( Ministry of Labor Affairs ) The industry organic structures admitted that low wages and holding to get down from low places do occur in touristry, because most touristry concerns in Curacao are non doing big net incomes or merely that some employers were being unjust towards the alumnuss. However, they besides argued that alumnuss should non anticipate to be paid for their makings entirely. They noted that working in touristry can be honoring every bit long as alumnuss can show their capableness and productiveness in the workplace. Productivity is an interesting subject which emerged from the interviews with industry organic structures. It was noted by industry organic structures as an of import standard to find salary to be offered to alumnuss. Future surveies hence could look into ways to step and better alumnuss productiveness in the industry. The bulk of those who work in travel and circuit companies are non good paid merely because these concerns are barely profitable. If every individual thinks about wage, this is non the country to look at. If they want to acquire higher wage, they have to stand out in their occupation. They can non anticipate to be paid for their grade. The sector is happy to pay them if they can bring forth. ( CTB ) The hotels are non that playing just neither, by non paying them harmonizing to their makings. It is all right if you want them to get down from a lower rank but in footings of wage, you need to take into consideration their makings. However, pupils besides need to understand that this is one industry where if you want to be successful, makings are non that of import. If you have a making it enhances you, but it is non that indispensable in this industry. ( CHATA ) Coded replies Cardinal factors deficiency of involvement ICUC No wage harmonizing makings ( Npaq ) Maris Stella SBO No wage harmonizing makings ( Npaq ) ; Incentives ( Inc ) Ministry of Tourism No wage harmonizing makings ( Npaq ) Ministry of Labor Affairs No wage harmonizing makings ( Npaq ) CTB No wage harmonizing makings ( Npaq ) ; Entry-Level occupations ( Elj ) CHATA No wage harmonizing makings ( Npaq ) ; Entry-Level occupations ( Elj The issues sing the deficiency of involvement in the touristry sector are confirmed by the industry bodies although the argued that high wage should be justified by the alumnuss productiveness in the workplace and non by makings entirely. Educators believe that in order to do touristry occupations more attractive, pupils should be paid harmonizing to their makings. Relevance touristry course of study to industry demands: The literature in chapter two suggests that another factor that may take to a skilled labour deficit in touristry is tourism instruction that is irrelevant to the demands of the industry ( Purcell A ; Quinn, 1996 ; Williams, 2005 ) . The deficiency of certainty amongst the industry towards the relevancy of touristry instruction may ensue in alumnuss fighting to be employed by the industry in nice occupations. To analyze this, the stakeholders were asked about the extent to which they perceive instruction in touristry direction in universities and touristry plans in secondary schools in Curacao as relevant to their demands. By and large, the touristry course of study at the university and secondary schools in Curacao is perceived by pedagogues as relevant to the stakeholders, justified by the industry s engagement in the development of the course of study: I think it is relevant to the industry s demands, in fact they were involved during the development stage of the course of study ( Maris Stella SBO ) During our meeting with the industry to reexamine the course of study, they did give some feedback. Based on that feedback we have revised our course of study. We hope that such duologue will guarantee the relevancy of the course of study to the industry s demands. ( Marnix Hospitality VSBO ) However, there are concerns among industry organic structures on the focal point of the course of study, and to what extent touristry course of study at public establishments are benchmarked with established course of study from international third establishments: The secondary schools make usage of the word tourism to sell their touristry plan but they do non sell any peculiar sector. As a consequence, pupils have so many things to cover so educators cover the topics superficially. ( CHATA ) I think the ICUC is keeping high criterions. The public university is what I am worrying about because, it does non hold any touristry plans. ( CTB ) There seems to be conflicting perceptual experiences between the industry and the pedagogues in footings of the relevancy of the touristry course of study to the industry s demands. This is surprising when the pedagogues declared that touristry course of study was developed and revised with input from industry. However, the industry organic structures raised concerns about touristry course of study in Curacao. They believe it is excessively wide. In drumhead, it is apparent that the cardinal human resource issue in touristry in Curacao is the deficit of skilled labour. The cardinal stakeholders believe that this is a consequence of two chief issues, low-pay and low-level places offered to alumnuss. In footings of the relevancy of touristry instruction in Curacao to the industry s demands, the industry bodies perceive that touristry instruction in Curacao is excessively general. As suggested by the authorities bureaus and the pedagogues, pupils involvement in working in touristry can be increased if the industry is willing to pay alumnuss harmonizing to their makings. Coded replies Relevance touristry course of study to industry demands Maris Stella SBO Curriculum is relevant ( Cir ) Marnix Hospitality VSBO Curriculum is relevant ( Cir ) CHATA Curriculum is wide ( Cib ) CTB Curriculum is relevant ( Cir ) All stakeholders were asked whether or non forums exist for them and other stakeholders to discourse pulling alumnuss to touristry. The stakeholders relationships investigated involve the authorities, industry and pedagogues. Discoursing the relationships amongst these three stakeholders enabled the research worker to estimate the extent to which these stakeholders co-ordinate their attempts and interact. This will be viewed get downing with government-industry relationships, followed by government-educator relationships and eventually, industry-educator relationships. As discussed, the relationships amongst the stakeholders occur in the touristry and instruction environments. In the touristry environment, the accent is on the preparation of policies in developing human resources in touristry and advancing touristry as a calling. In the instruction environment, the relationships involve the development of touristry instruction which besides leads to fixing pupils for occupations in touristry. Relationships between stakeholders may take topographic point in merely one environment, but in some instances across the two environments, either straight, or with a stakeholder moving as a go-between who provides the forum for the relationships to go on. The government-industry relationship: the authorities bureaus were asked about forums for them to run into the industry to discourse human resource issues in touristry. The Ministry of Education and the Ministry of Labor indicated that close relationships have been established with the industry, peculiarly on audiences about touristry instruction and preparation plans: The Ministry will plan an instruction plan harmonizing to input from the industry so that the plan will hold academic and economic value. Most of the plans involve the industry in their development and alteration phase. ( Maris Stella SBO ) In planing the course of study, we will confer with the industry to guarantee that the course of study suits their demands. So I can state that the course of study in secondary schools is compliant and industry-driven. ( Marnix Hospitality VSBO ) The highest forum sing preparation in respect to this Ministry is the Human Resource Board meeting at the CTB. The members of the board include representatives from the industry to discourse issues related to preparation in the industry. ( Ministry of Labor ) In the touristry environment, the Ministry of Tourism provides the industry with the chance to raise issues related to human resource direction in touristry, including pulling the alumnuss to work in touristry: We have what we call the Human Resource Board meeting. This is where the industry will come and lucubrate about what is needed by the industry. I think this is a good forum, because in smart partnerships its better to hear from the industry because they know what they want. The industry organic structures were asked similar inquiries, and besides agreed that they have close cooperation with the ministries responsible for human resource development in touristry. The cooperation is in activities advancing touristry as a calling ( with the Ministry of Tourism and Ministry of Labor Affairs ) and course of study development ( with the Ministry of Education ) : We cooperate with the Ministry Education on course of study development and alteration. With the Ministry of Labor personal businesss we discuss a batch of industry jobs refering HR issues. The Ministry of Tourism is our anchor ministry and we work really closely sing issues about hotels including the human resources issues. ( CHATA ) Relationships exists. With the Ministry of Tourism, we discuss issues sing the preparation of touristry forces. With the Ministry of Education, we collaborate in the development of touristry related course of study. ( CTB ) The relationship between the authorities and the industry in discoursing human resource direction issues in touristry in Malaysia is ongoing. Both stakeholders agreed that they have been join forcesing and the cardinal issues of treatment include touristry human resource development and touristry instruction. Coded replies Relationship between authorities and industry by forums Maris Stella SBO Relationship exists ( Re ) Marnix Hospitality VSBO Relationship exists ( Re ) Ministry of Labor Affairs Forum exists ( Fe ) Ministry of Education Forum exists ( Fe ) CHATA Relationship exists ( Re ) CTB Relationship exists ( Re ) Government-Educator Relationships: mirroring the cooperation with the industry, the authorities representatives by and large agree that they have close relationships with the pedagogues. However, the grade of cooperation does vary. The Ministry of Education seem to hold stronger relationships with the pedagogues, chiefly in the development of touristry course of study. This possibly because the pedagogues and this Ministry belong to the educational environment. The Ministry of Education is the keeper of instruction. Therefore the pedagogues and the Ministry have truly a stopping point relationship as there are many forums for the Ministry to convey its policy to the schools. Schools are the implementers of the policy and so far we have no job with that. The pedagogues themselves are public retainers so they will make as directed by the authorities. ( Maris Stella SBO ) The instruction establishments will implement anything that comes from the Ministry. Even though it is out of their capableness, they will seek to do it operational the best manner that they can. ( Ministry of Education ) In the instance of the Ministry of Tourism, the Human Resource Board meeting reference mentioned earlier in the subdivision that addresses government-industry relationship earlier was besides described as a forum for the Ministry to run into the pedagogues, peculiarly on the issues of touristry instruction. However, the Ministry believes that touristry course of study are already in topographic point and indicated that the council is now giving more accent to pull offing human resources in touristry. The Ministry of Tourism is non involved with course of study development. This is noted by the pedagogues that relationships with the authorities ( in discoursing issues related to tourism instruction ) are by and large stronger with the Ministry of Education than with the Ministry of Tourism The way is merely one manner. We educators feel that there is no bottom-up attack in this communicating. The Ministry of Tourism visits us sometimes. But once more when it comes to the pupils, I think there is deficiency of engagement from them the Ministry of Tourism. ( Marnix Hospitality VSBO ) We do non acquire the chance to work with the Ministry of Tourism, possibly because we are under the horizon of the Ministry of Education. The Ministry of Tourism should look at secondary schools because the work force for touristry comes from these establishments. ( Maris Stella SBO ) Coded replies Relationship between Government-Educators Maris Stella SBO Relationship exists ( Re ) Ministry of Education Relationship exists ( Re ) Marnix Hospitality VSBO Relationship exists ( Re ) Although there is grounds of strong relationships between the authorities and pedagogues, it is more evident in the instruction environment. This is because each ministry has different maps and duties and therefore play a stronger function in the environment for which they are responsible. Therefore, the Ministry of Education as the authorities organic structure in the instruction environment plays a stronger function in touristry instruction and has stronger relationships with the pedagogues. In the touristry environment, the forum at the Ministry of Tourism, the Human Resource Board meeting, discusses touristry human resource direction more than touristry instruction. This possibly accounts for the weak relationship between the Ministry of Tourism and pedagogues. One respondent, did note that there was no underside up line of communicating with the Ministry of Tourism. This remark demonstrates that interactions between stakeholders are non ever perceived as just and do non needfully affect mutual flows of information. Industry-Educators Relationships: The industry organic structures and Tourism Malaysia perceived that they do non hold close relationships with the pedagogues in discoursing the publicity of touristry as a calling or in touristry instruction: We have relationships with the university for amplifications. ( CHATA ) There surely is but I do nt believe the forums are effectual. ( CTB ) The pedagogues, nevertheless, contradict this impression by stating that they have close relationships with the industry in course of study development: For course of study reappraisals, we have a commission but the rank of the industry organic structures is non lasting because sometimes the issues that discussed affect merely some peculiar sectors. But overall, we meet the industry more than we meet the authorities. ( Maris Stella SBO ) The Curriculum Evaluation Committee at the Ministry of Education comprises the industry organic structures representatives and we meet on an ad hoc footing or when there are issues. ( Marnix Hospitality ) There seem to be conflicting positions between the industry and pedagogues in footings of relationships sing the issue of human resource direction in touristry, peculiarly in advancing touristry as a calling in Curacao. The industry feels that the relationships between them and the pedagogues in course of study development are non evident while the pedagogues frequently noted that the coactions are close with the industry during the developments and alterations of the course of study. One possible account for these conflicting positions is the fact that the forums where both stakeholders meet were mediated by the authorities. Therefore, the industry does non see a direct relationship with the pedagogues in course of study development because the forums were at the Ministry of Education and non secondary schools. Although the forums were mediated by the Ministry, pedagogues perchance perceive themselves as portion of the ministry and therefore see the forums as direct relationships with the industry. Nevertheless, the authorities emphasized that the functions of industry and pedagogues are of import in the preparation of policies in touristry human resource development, and will guarantee that such cooperation continues to go on: The industry and pedagogues must look at each other in the sense that they can complement each other, so that the cooperation could travel the authorities policy frontward much faster. The industry knows what they want from the instruction system and the pedagogues can supply harmonizing to the industry s demands. The authorities will supply the environment for that to go on. ( Ministry of Tourism ) The functions of both industry and pedagogues are of import and the authorities will do certain this is ongoing. ( Ministry of Labor Affairs ) Coded replies Relationship between Industry-Educators CHATA Relationship exists ( Re ) CTB Relationship exists ( Re ) ; Relationship non effectual ( Rna ) Maris Stella SBO Relationship exists ( Re ) ; Relationship non effectual ( Rna ) Marnix Hospitality Relationship exists ( Re ) ; Relationship non effectual ( Rna ) Ministry of touristry Relationship exists ( Re ) The relationships and cooperation amongst stakeholders in Curacao in advancing touristry callings exist but at different strengths. The Ministry of Education has near cooperation with both the industry and pedagogues ; nevertheless, the Ministry of Tourism cooperates more with the industry than with the pedagogues. Therefore, the relationships between the authorities and both industry and pedagogues seem stronger in the instruction environment than in the touristry environment where the relationship between the Ministry of Tourism and pedagogues is perceived as weak. The failing of the relationship between the Ministry of Tourism and pedagogues is a contemplation of the division of duties between the Ministry of Tourism and the Ministry of Higher Education. The Ministry of Tourism is non to a great extent involved in affairs related to touristry instruction. The relationships between industry and pedagogues besides exist, but are perceived otherwise by the stakeholders. Industry does non see direct relationships with the pedagogues yet the pedagogues believe that the cooperation is ongoing peculiarly in touristry instruction. One cardinal issue that emerged is that the authorities plays a go-between function in conveying all the stakeholders together by supplying the forum for the employers and pedagogues to run into and discourse issues related to tourism instruction and advancing touristry as a alumnus calling. Promotion of touristry as a calling: the stakeholders were asked about steps and activities that they have been set abouting in advancing touristry as a calling to pupils. This survey found that there are metameric duties between the authorities bureaus. There is a division of labour among them. The Ministry of Tourism focal points on activities to advance touristry callings. However, the activities are limited to merely secondary school pupils ; they are merely conducted by the industry organic structure. For the clip being our seminar on callings in touristry is limited. At the same clip an industry association besides conducted awareness plans about callings in their sector and this is funded by the Ministry . ( Ministry of Tourism ) Conversely, other Ministries put more accent on advancing touristry plans than touristry callings. For illustration, the Ministry of Labor personal businesss conducts promotional activities that merely advance touristry plans at peculiar establishments. However, they argue that by advancing touristry plans the pupils will develop their involvements and be inclined to do touristry a calling: We conduct awareness plans to advance touristry plans offered by our secondary schools in all countries of survey. As for the calling pick, we will promote and steer them for callings in touristry while they are still in school but the determination rests in the alumnuss ain custodies once they completed the plan. ( Ministry of Education ) Our offices do publicity but this is being done overall regardless of the sector. For a more specialised sector like touristry, the preparation establishments themselves do their ain promotional enterprises. ( Ministry of Labor personal businesss ) Unlike the Ministry of Tourism, the Ministry Labor personal businesss, and the Ministry of Education quoted above who promote either touristry callings or touristry plans, the Ministry instruction does non stipulate any activities or programs to advance touristry. They indicate that that there is no program to add more universities offering touristry plans. This is because the Ministry do non see the demand for university gr